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Law |
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LAW 2150 - Legal Environment of Business (3)
When Offered: Fall; Spring
An introduction to the legal environment in which business must operate. Selected areas of the law are investigated as well as the historical, political, cultural, ethical and technical context in which law exists and operates. Ethical issues are integrated throughout the course. Current legal topics that impact business are analyzed and discussed.
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LAW 3910 - Business Law I (3)
When Offered: On Demand
A study of selected areas of the law that affect the commercial community. Includes the law of contracts, sales, commercial paper, agency and other legal topic areas. Common law concepts are investigated as well as the impact of the Uniform Commercial Code on commercial transactions. The course is designed to give students an awareness of legal problems that may exist in commercial transactions, and to develop the analytical skills necessary to recognize and seek assistance for such problems.
Prerequisites: 54 earned hours and LAW 2150 or equivalent.
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LAW 3930 - Hospitality Law (3)
When Offered: On Demand
Laws applicable to ownership and operation of hotels, restaurants and resorts. Consideration of contracts, real property, ownership forms, torts, liabilities, duties and administrative agency regulations.
Prerequisites: 54 earned hours and HOS 2000 .
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LAW 3960 - Insurance Law (3)
When Offered: On Demand
A study of the legal issues that affect licensing, regulation, sales and claims in the insurance industry. Common law and statutory schemes are investigated as well as the ethical responsibility of all involved parties. This course is designed for insurance majors that seek an in-depth understanding into the legal framework of the insurance process.
Prerequisites: 54 earned hours and LAW 2150 .
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Leadership Studies |
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LDS 2700 - Principles of Leadership (3)
When Offered: Fall; Spring
Designed to introduce students to models and theories of leadership and to create an understanding of and an appreciation for the increasing complexity of leading diverse organizations. The course will provide students with opportunities for self-discovery, personal growth and skill development through active learning and group discussions.
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LDS 3100 - Ethical Leadership (3)
When Offered: Fall
Ethics is at the heart of leadership. This course explores the ethical demands of leadership- what at times becomes the “dark side” of leadership. Through the examination of moral and ethical frameworks, students will develop their efficacy in analyzing multiple perspectives, decision-making, and navigating complexity. This course focuses on values-based leadership and one’s responsibilities and commitments to a common good and positive change.
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LDS 3150 - Peer Leader Seminar (3)
When Offered: Fall
This seminar course prepares Peer Leaders for their role in the First Year Seminar class (UCO 1200 ) and provides important skills that can be applied in any leadership setting. Focuses on public speaking and group facilitation skills, leadership, and helping skills. Open only to First Year Seminar Peer Leaders.
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LDS 3200 - Leadership for Social Change (3)
When Offered: Spring
This course explores social change as both a process and a goal through the lens of adaptive leadership theory. Frameworks, strategies, and models for personal, organizational, and societal change will be examined in an experiential and reflective class environment utilizing pedagogies of mindfulness and dialogue. Topics will include personal inner work, change versus transition, resistance to change, systems-thinking, unintentional harm in social change, and utilizing possibility thinking to create new social systems.
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LDS 3500 - Independent Study (1-3)
When Offered: On Demand
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LDS 3520 - Instructional Assistant (1)
When Offered: On Demand
A supervised experience in the instructional process on the university level through direct participation in a classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: junior or senior standing.
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LDS 3530-3549 - Selected Topics (1-3)
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LDS 3700 - Applied Leadership Development in Student Organizations (3)
When Offered: Fall; Spring
Designed to study the component parts of organizational leadership while assisting leaders in various student clubs and organizations to develop further their leadership skills. The course format will combine instruction, discussion, and experiential learning in order to bridge the appropriate theories with the reality of organizational leadership. The course is limited to students in existing club/ organization leadership roles.
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LDS 4300 - Advanced Student Leadership Development (3)
When Offered: Fall
Designed for designated student body officers/leaders to develop and practice their leadership capabilities. It combines the theoretical understanding through the classroom setting with the practical concepts through a practicum. Emphases include an understanding of the University community, clear organizational goals, advanced leadership concepts, and related topics/issues. The course is limited to those invited and approved by the instructor.
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LDS 4500 - Independent Study (1-3)
When Offered: On Demand
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LDS 4530-4549 - Selected Topics (1-3)
When Offered: On Demand
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LDS 4700 - Capstone Seminar in Leadership (3)
When Offered: Spring
This course is the capstone course for the undergraduate minor in Leadership Studies. It provides students with the opportunity to synthesize their minor coursework and their co-curricular involvement, and it also provides students with the opportunity to develop high level leadership skills such as consensus building and ethical decision-making.
Prerequisites: LDS 2700 , senior standing, and consent of the instructor.
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Literacy Education |
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LIT 2500 - Independent Study (1-4)
When Offered: Fall; Spring
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LIT 3030 - Foundations of Literacy (3)
When Offered: Fall; Spring
This course focuses on early reading and writing development (K-3). Students will explore critical issues of literacy acquisition, assessment, instruction, and intervention. Special attention will be given to effective methods for reading, writing, and word knowledge instruction, including materials, strategies, and organization to meet the needs of all learners. Selected assessment and instructional activities will be designed for implementation with elementary students during field placement experiences.
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LIT 3070 - Media for Young People (3)
When Offered: Spring
Survey of literature, films and television for adolescents; criteria for selection and use; methods of encouraging critical use of media by young people.
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LIT 3142 - Language and Literature in the Elementary School (4)
When Offered: On Demand
A study of communication skills in the elementary school curriculum with emphasis on language arts and children’s literature.
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LIT 3150 - Language Arts in the Middle Grades (3)
When Offered: Fall
A study of communication skills (speaking, reading, composition, and related components) where the language arts are viewed as the core of middle grades curriculum. Students learn how to design learning environments which promote meaningful engagement in developmentally appropriate communication skills. Emphasis is given to instructional activities that focus on a process approach to learning. This course includes internship experiences in professional development schools.
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LIT 3240 - World Literature for Children (3)
When Offered: Fall; Spring
Students will read and analyze translations and other children’s books in English from countries around the world. Literary analysis of the books will form the basis for comparing and contrasting cultures, historical periods, and differing national worldviews of childhood. Other issues such as racism and sexism will also be examined.
(Same as ENG 3240 .) (Global Learning Opportunity course)
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LIT 3340 - Science of Literacy (3)
When Offered: Fall; Spring; Summer
The science of literacy encompasses a vast body of research from the disciplines of education, psychology, linguistics, and cognitive science that informs literacy development and teaching. Areas of focus in the course include development of language, concepts of print, phonemic awareness, phonics, orthography, automatic word recognition, fluency, vocabulary, comprehension, and writing. The importance of culturally sustaining pedagogy and careful text selection will be stressed to encourage student motivation and engagement in early literacy practices.
NOTE: A minimum grade of “C” (2.0) must be earned by Teacher Education majors.
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LIT 3440 - Literacy Methods in the Elementary Grades (3)
When Offered: Fall; Spring
This course will provide a theory- and practice-based perspective on the teaching and learning of reading and meaning making across the elementary years. Practical, classroom-oriented strategies for teaching will be emphasized throughout and special modifications of these for students will be presented, discussed, and practiced. Students will explore critical issues of literacy acquisition, assessment, instruction, intervention, and progress monitoring, across phonological awareness, phonics, fluency, vocabulary, and comprehension.
NOTE: NOTE: A minimum grade of “C” (2.0) must be earned by Teacher Education majors. It is recommended that students take LIT 3340 Science of Literacy before this course.
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LIT 3450 - Teaching, Literacy in Inclusive Intermediate Classrooms (3)
When Offered: Fall; Spring
This course prepares teachers to engage in culturally sustaining literacy methods with a focus on grades 3 and beyond, emphasizing practical classroom methods. Knowledge objectives of the course focus on the complex comprehension, vocabulary, and fluency needs of intermediate and adolescent students with diverse abilities, along with instructional materials and practices associated with literacy instruction at these grade levels.
NOTE: A minimum grade of “C” (2.0) must be earned by Teacher Education majors.
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LIT 3500 - Independent Study (1-4)
When Offered: Fall; Spring
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LIT 3520 - Instructional Assistance (1)
When Offered: Fall; Spring
A supervised experience in the instructional process on the university level through direct participation in a classroom situation.
May be repeated for total credit of three semester hours. Graded on an S/U basis.
Prerequisite: junior or senior standing.
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LIT 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
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LIT 3900 - Principles of Reading Instruction for the Classroom Teacher (3)
When Offered: Fall; Spring
This course is a major professional course which prepares teachers to teach reading in grades K-12. Knowledge objectives of the course focus on the developmental nature of language and reading ability, along with some major issues and instructional materials and practices associated with reading instruction. Performance objectives are designed to develop skills in (1) diagnosing individual differences, (2) setting goals and objectives for reading instruction, (3) evaluating reading behavior, (4) developing instructional strategies, and (5) utilizing resources for reading instruction. (This course may be used to meet licensure requirements for teachers in grades K-6, and in special education.)
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LIT 3902 - Emergent Literacy (3)
When Offered: Fall; Spring
This course prepares early childhood educators and reading specialists to understand and facilitate the literacy development of young children. Emphasis will be placed on oral language development, beginning reading and writing, and literature for the very young.
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LIT 4030 - Development of Literacy for Learning (3)
When Offered: Fall; Spring
This course further develops issues covered in LIT 3030 - Foundations of Literacy (3) , with special attention to upper elementary grades (3-6). Topics explored in this course include reading comprehension and vocabulary development, instructional strategies to promote development in all language arts (reading, writing, listening, speaking, visually representing), and effective methods to integrate language arts across the curriculum. Several projects will be developed for implementation during the field experience to put into practice concepts and strategies learned in the course.
Prerequisite: LIT 3030 - Foundations of Literacy (3) and Admission to Teacher Education.
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LIT 4440 - Development of Language and Composition (3)
When Offered: Fall; Spring
This course will provide a theory- and practice-based perspective on language and composition development across the elementary years, including responsiveness across academic, linguistic, cultural, and socio-emotional domains. Practical, classroom-oriented strategies for teaching will be emphasized throughout and special modifications of these for students will be presented, discussed, and practiced. In particular, students will develop tools for implementing comprehensive literacy instruction in K-5 classrooms that foster linguistic and cultural pluralism by building students’ speaking and listening, language, and composition skills and knowledge across the curriculum.
NOTE: A minimum grade of “C” (2.0) must be earned by Teacher Education majors.
Prerequisite: LIT 3440 Literacy Methods in the Elementary Grades (3).
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LIT 4620 - Reading Instruction in the Middle/Junior and Senior High School (3)
When Offered: Fall; Spring
In addition to covering the content and skills presented in LIT 4630 , this course covers the following; (1) the developmental reading program, (2) organizing and administering the high school reading program, (3) reading interests and tastes, (4) providing reading instruction for special groups, (5) meeting needs of the individual reader.
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LIT 4630 - Reading in the Content Areas (2)
When Offered: Fall; Spring
This course prepares content area teachers to utilize reading as an instructional process in their classrooms. In addition, reading is used to gain perspective on broader learning processes. Course topics include: (1) classroom assessment procedures, including textbook evaluation and selection, and classroom diagnostic techniques; (2) accommodating individual differences; (3) general lesson and unit planning strategies; (4) focused instructional strategies, which include specific teaching activities for reading and learning. (This course may be used to meet licensure requirements for secondary (9-12) and special subject (K-12) teachers who teach subjects such as English, social studies, math, science, biology, health and physical education, sociology, geography, business, music, art, and so on.)
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LIT 4640 - Workshop in Teaching Reading (2)
When Offered: Summer Session
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LIT 4650 - Linguistics and Reading (3)
When Offered: On Demand
Relates these areas of linguistics to the process of reading: phonetics, syntax, semantics, rhetoric and dialect.
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LIT 4720 - Diagnostic and Remedial Reading I (3)
When Offered: Fall; Spring
The course deals with commonly used reading tests and how to locate causes of reading difficulties and to prescribe corrective procedures for the severely disabled reader.
Prerequisites: LIT 3900 , LIT 4620 or LIT 4710 .
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LIT 4730 - Diagnostic and Remedial Reading II (3)
When Offered: Fall; Spring
Students are assigned to individual or small groups for diagnostic and remedial teaching.
Prerequisite: LIT 4720 .
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LIT 4904 - Field Experience (3)
When Offered: On Demand
Students register only by permission of the advisor in reading.
Graded on an S/U basis.
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Management |
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HOS 3600 - Attraction Management (3)
When Offered: Fall, Odd-numbered years
A tourist attraction is a place of interest that is appealing for its inherent natural or cultural value, historical significance, natural or built interest, offering leisure, educational value, and/or entertainment. This course provides students with a comprehensive study of attraction management throughout the hospitality and tourism industry that evaluates the best practices of developing, marketing, and managing all aspects of guest and visitor destinations. Attractions include a wide variety of natural, cultural, culinary, and human-made sites.
Prerequisites: 54 earned hours and HOS 2000 .
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MGT 1530-1549 - Selected Topics (1-4)
When Offered: On Demand
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MGT 2030 - The Business of Building a Better World (3) [GenEd: SS]
When Offered: Fall; Spring
GEN ED: Social Science Designation; Liberal Studies Experience
This course introduces students to ways in which business can contribute to solving complex social and environmental problems. Organized around the United Nations’ Sustainable Development Goals (SDGs), adopted by all UN member states in 2015 to “end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030,” the course will explore ways in which companies, corporations and visionary entrepreneurs can contribute to meeting these goals.
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MGT 2500 - Independent Study (1-4)
When Offered: Fall; Spring
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MGT 2530-2549 - Selected Topics (1-4)
When Offered: On Demand
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MGT 3000 - Business Futures: Foundations in Ethics, Sustainability, and Inclusion (3)
When Offered: Fall; Spring
A study of the placement and role of ethics, sustainability, and inclusion within organizations; examined critically in historical, present, and future contexts.
Prerequisite: 45 earned hours.
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MGT 3010 - Survey of Management (3)
When Offered: Fall; Spring
This course is not open to business majors for credit. An introduction to traditional and contemporary functions and concerns of management, including the history of management; planning, organizing, and controlling; decision-making fundamentals; information systems; motivation, communication, and leadership; international management; and social responsibilities of management.
Prerequisite: 54 earned hours
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MGT 3045 - International Management Seminar Abroad (3-6)
When Offered: On Demand
This course is a faculty-led study abroad program designed to develop an understanding of cultural differences and aspects of business management in an international arena. The seminar incorporates on-campus class sessions and an international travel experience. Topics, content and title may vary based on study abroad location and instructor.
Pre-requisites: 54 earned hours and permission of the instructor.
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MGT 3170 - Idea Development and Prototyping (3)
When Offered: Fall; Spring
Idea Development and Prototyping is an experiential learning course in which students explore the often-ambiguous front end of idea development within a business context. Students will apply design thinking skills to deepen their understanding of customer discovery techniques, prototyping methods, and feedback mechanisms to support iteration and innovation. By utilizing imaginative critical thinking, students will develop the entrepreneurial foresight necessary to foster the kind of innovation that disrupts the status quo.
Prerequisite: 54 earned hours
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MGT 3300 - Sustainable Business-Theory and Practice (3)
When Offered: Fall; Spring
The course provides a comprehensive exploration of business sustainability issues. Environmental and social concerns are converging to alter business strategies and practices, leading to new opportunities to create value for all of an organization’s stakeholders. Using lecture, case analysis, site visits, and guest speakers, students will learn about sustainable business practices that are both local and national in scope.
Prerequisite: 54 earned hours
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MGT 3400 - Change Management (3)
When Offered: Spring
In competitive business environments, where external forces are interconnected and continuously changing, organizations must often adjust their strategies to align with the needs of a changing world. Yet, the human side of organizations often inhibits the successful realization of strategic organizational initiatives. Managing in times of complexity requires that managers have an understanding of individual and organizational tendencies towards change to effectively lead change initiatives in a systematic way. Through multiple modes of learning (lecture, case analysis, applied projects, group discussion, and individual reflection), this course helps students develop change management skills to enhance their influence in their current and future organizations.
Prerequisite: 54 earned hours
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MGT 3500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisite: 54 earned hours
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MGT 3510 - Junior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisite: 54 earned hours
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MGT 3520 - Instructional Assistance (1)
When Offered: Fall; Spring
A supervised experience in the instructional process of the university level through direct participation in the classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: 54 earned hours
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MGT 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisite: 54 earned hours
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MGT 3620 - Human Resource Management (3)
When Offered: Fall; Spring
A study of basic personnel policies, practices, objectives, functions and the organization of personnel programs. Emphasis is placed on recruiting, selection, placement, training and development, employee evaluation, compensation, accident prevention, and union management relations in a modern business corporation.
Prerequisite: 54 earned hours
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MGT 3630 - Introduction to Organizational Behavior (3)
When Offered: Fall; Spring
A study of individual and small group behavior in a work setting with focus on how this knowledge is reflected in current management theories. Emphasis is placed on understanding why employees behave the way they do and how to use this understanding to either maintain or change this behavior. Management majors are encouraged to take this course before or concurrently with MGT 3620 .
Prerequisite: 45 earned hours and Management major OR 54 earned hours.
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MGT 3660 - Negotiation and Conflict Resolution (3)
When Offered: Fall
A study of negotiation in a variety of settings that business and professional people are likely to encounter. Negotiation is both a science and an art. Students will have the opportunity to learn about the science of negotiation through readings, lectures, and discussions; and will practice the art of negotiation through a variety of exercises or dynamic cases. The course is designed to complement the diagnostic and technical skills that students typically learn in other courses. While managers need analytical skills to determine the optimal solutions to problems, negotiation skills are often necessary to see those solutions implemented.
Prerequisite: 54 earned hours
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MGT 3670 - International Human Resource Management (3)
When Offered: Spring
A study of human resource management with emphasis on the global economy. Topics will include human resource practices of multinational firms involved in international strategic alliances, joint ventures, and cross-border mergers and acquisitions. Attention will be given to managing expatriate assignments in terms of selection, preparation, retention, and inter-cultural adjustment. Additional topics will include managing host country nationals on their own soil and immigrant workers on U.S. domestic soil.
Prerequisite: 54 earned hours
(Global Learning Opportunity course)
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MGT 3680 - Human Resources and the Law (3)
When Offered: Fall; Spring
This course focuses on the body of employment law relevant to the management of human resources (HR), with a focus on U.S. federal laws. This includes recognizing the different sources of regulations, as well as understanding the employer’s obligations under these regulations. The goals are to provide students with an understanding of the employer’s approaches to reduce the likelihood of litigation, as well as how to respond to charges and investigations in the event of litigation. We will discuss these issues with respect to the functions of workforce planning, recruiting, selection, training, performance management, compensation, benefits, safety/health, and labor relations with particular emphasis on the impact of federal regulation on these key HR functions.
Prerequisites: 54 earned hours
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MGT 3700 - Discovery and Storytelling: Evidence-Based Management (3)
When Offered: Fall; Spring
This course promotes the understanding and use of evidence-based management (EBM) principles. EBM involves making decisions based on the best available evidence, and active use of decision practices that reduce bias and judgment errors and give due consideration to ethical and practical concerns. The course also provides hands-on guidance in developing the skills and knowledge needed to discover, obtain, apply, and communicate quality evidence from science and practice in making better management decisions.
Prerequisites: 54 earned hours and ECO 2100 , STT 2810 OR STT 2820 .
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MGT 3800 - Systems Thinking and Global Awareness (3)
When Offered: Fall; Spring
Systems Thinking and Global Awareness studies management as practiced in different nations and cultures. It introduces the systems thinking framework in the context of international business to examine how differences in the political, economic, institutional, social, legal, and technological environments influence management functions (planning, organizing, motivating, and controlling) and management effectiveness. Strategic decision making in the global context is explored (mode of entry, organization structure, human resource management, international alliances) within the lens of system thinking and global interconnections.
Prerequisites: 54 earned hours and MGT 3010 or MGT 3630 .
(Global Learning Opportunity course)
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MGT 3900 - Internship (3 or 6)
When Offered: Summer Session
A full-time work experience to provide an in-depth practical experience that is related to the student’s management concentration. Three semester hours of credit are granted for a total 200 hour internship. Six semester hours are granted for a total of 400 hours of internship. The maximum credit hours earned cannot exceed six. An internship may be completed during the summer term between the junior and senior years of study.
Graded on an S/U basis.
Prerequisites: 54 earned hours, admission to the Walker College of Business, permission of the department faculty advisor and COB internship coordinator.
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MGT 4000 - Organizational Innovation (3)
When Offered: Fall; Spring
This course focuses on the practices and processes that leaders use to manage innovation effectively across the organization. The class explores the innovation process and its relation to markets, technology, sustainability, and social responsibility. It investigates the optimal organizational structures and cultures that enhance collaboration and coordination across functional boundaries within the organization. The course design is driven by four core principles: 1) Innovation processes should be aligned to organizational goals that emphasize multi-stakeholder value creation, 2) Innovations processes should be ongoing to enable an organization to be agile and responsive, 3) Collaboration within and across functions is the fuel that drives innovation, and 4) Innovation processes should align to an organization’s strategy.
Prerequisites: 84 earned hours AND a minimum grade of “C” (2.0) in any Writing in the Discipline (WID)
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MGT 4500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MGT 4510 - Senior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MGT 4530-4549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MGT 4640 - The Strategy and Practice of Human Resource Management (3)
When Offered: Fall; Spring
This course examines human resource management from a strategic perspective. It is an interactive course which explores the intersection of human resource management, business policy, and competitive strategy. The goal is to provide students with the skills and core competencies needed to be successful managers of human capital in organizations.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MGT 3620 .
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MGT 4700 - Leadership: Perspective and Skills (3)
When Offered: Fall; Spring
This course is designed to develop skills, knowledge and perspectives for three levels of leadership - the individual, interpersonal/team and organizational levels. The major emphasis is on skill development and preparation for a variety of roles where initiative and leading will be important for individual and organizational effectiveness. Subjects covered include: self-awareness and reflection to identify leadership skills and strengths; understanding the perspective of others and building influence capacity; contributing to and building high performance work teams; building team consensus and facilitating debate and conflict resolution; organizational policies and practices that promote justice, fairness and equity; and leader vision and accomplishing organizational change.
Prerequisites: 84 earned hours; a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MGT 3630 or MGT 3010 .
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MGT 4750 - Strategic Management (3)
When Offered: Fall; Spring
Integrates and draws upon knowledge gained in the business disciplines to develop a holistic perspective of organizations competing in dynamic domestic and global environments. The course engages students in understanding how organizations identify and create new opportunities to sustain a competitive advantage. Emphasis is placed on acquiring and demonstrating analytical skills needed to implement successful strategies.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in CTE 3340 or ENG 3100 , FIN 3680 , MKT 3050 , SCM 3650 , and final semester standing. (This course may not be taken on an individual study basis.)
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MGT 4810 - Seminar (1-3)
When Offered: On Demand
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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Marketing |
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MKT 1530-1549 - Selected Topics (1-4)
When Offered: On Demand
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MKT 2500 - Independent Study (1-4)
When Offered: Fall; Spring
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MKT 2530-2549 - Selected Topics (1-4)
When Offered: On Demand
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MKT 3050 - Principles of Marketing (3)
When Offered: Fall; Spring
An introductory study of the marketing process in advanced market economies. Consideration of psychological theories and determinants of buyer behavior. A background in the elements of the marketing mix; the product distribution structure, the price system, and promotional activities. Survey of marketing in special fields. Planning and evaluating the marketing effort. Using computers to analyze marketing data; quantitative aspects of the marketing function.
Prerequisites: 45 earned hours and Marketing major OR 54 earned hours.
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MKT 3215 - Professional Selling (3)
When Offered: Fall; Spring
Focus is on the development of selling skills, from prospecting for new customers to making a sales presentation, closing the sale and following up, as well as the development of an understanding of the economic and psychological buying motivations affecting the sales of industrial and consumer goods and services. The course will also include the application of a sales force automation software to facilitate the selling process, and to increase retention of existing customers.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3220 - Sales Management (3)
When Offered: Fall; Spring
Management of sales force. Quantitative techniques and behavioral research applied to planning, organizing, directing, and controlling field sales effort.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3225 - Digital Marketing (3)
When Offered: Fall, Spring
This course gives an overview of using various platforms for digital marketing. The term will cover understanding buyer personas and use of content to target customers and position products and services. Further students will work on various tools available to create a seamless integration between online and offline shopping experience. They will work by way of in-class simulations on creating a consistent brand positioning and message to the right audience with the use of website, search engine marketing, search engine optimization, E-mail Marketing, Social Media Marketing, Online publicity and PR, Affiliate marketing, Mobile marketing and Apps.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3235 - Social Media Marketing: Building a Strong Brand (3)
When Offered: Fall, Spring
This class will cover marketing application and measurement of social media platforms and their strategic use in building strong brands. Students will be required to cover the planning and integration of social media into marketing plans. They will work on in-company (live projects) to set objectives, develop a social media marketing plan using platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest and snapchat, measure the program results and understand the pros and cons of social media marketing.
Prerequisites: 54 Earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3240 - Integrated Marketing Communications (3)
When Offered: Fall; Spring
Intensive investigation of the field of advertising to include a review of the history and the economics of advertising, research, copy, layout, production, budgeting, and advertising organization. Theory and application are stressed.
Prerequisite: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3260 - Managing Distribution Channels (3)
When Offered: Fall; Spring
The study of distribution as a strategic tool in the marketing mix. The course focuses on the relationship dimensions of channel structure, evaluation and selection of channel participants, behavioral processes, design challenges, functions of leadership, formulation of channel roles, marketing logistics and electronic channels.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3270 - Consumer Behavior (3)
When Offered: Fall; Spring
An examination of the psychological, sociological, and economic theories of buyer behavior. This is followed by analysis of the major current and classical empirical research studies designed to test the different theories of buyer behavior.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3280 - Business-to-Business Buyer Behavior (3)
When Offered: Fall; Spring
A study of the distinguishing features of the business marketing environment including the major types of customers, the nature of the procurement function, and forces that drive buying decisions in organizations. Other topics include customer relationship management strategies for business markets, E-commerce strategies for business markets, supply chain management and global business marketing strategies. In addition, techniques for assessing business market opportunities, market segmentation, demand analysis and sales forecasting will be reviewed. Also included will be the planning, implementation and control of the business marketing function.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3285 - Retail Management (3)
When Offered: On Demand
Focus is on operational problems, retail store organization, location analysis, buying, selling, sales promotion, service, and merchandise handling. Case analysis of managerial problems in retailing establishments.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3290 - Services Marketing (3)
When Offered: On Demand
This course examines service organizations’ distinctive approach to marketing strategy development and execution. Services marketing explores the unique characteristics and challenges of service organizations and applies the expanded marketing mix (7Ps) in examining marketing strategies and processes for service planning, delivery, evaluation and recovery of service quality with the focus on customer satisfaction and retention. The course broadens the view of marketing and provides an understanding of services marketing theories and of how marketing can be practiced in organizations in local, national and international markets. Sustainability issues related to services marketing will be emphasized.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3295 - New Product Development and Branding (3)
When Offered: On Demand
The purpose of this course is to provide a comprehensive dialogue about new product development and brands. The course is broken into two parts. The first part of the course (till and including the First Exam) introduces and discusses a very popular New Product Development process called the Stage Gate System®. Additionally, this portion of the course also introduces some of the best practices in the industry while discussing the Stage Gate System®. Once a product is developed, the marketer subsequently brands the product, which provides the impetus for the second portion of the course. This second portion of the course introduces and explains how to manage brand equity - the added value an offering has due to the past investments in marketing activities of the brand. Specifically, the branding portion of the course attempts to explain (1) what is and how to build brand equity; (2) ways to measure brand equity; (3) different branding strategies, and, (4) how to adjust branding strategies over time to maximize brand equity.
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisite: 54 earned hours
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MKT 3510 - Junior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisites: 54 earned hours
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MKT 3520 - Instructional Assistance (1)
When Offered: Fall; Spring
A supervised experience in the instructional process on the university level through direct participation in the classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: 54 earned hours
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MKT 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisites: 54 earned hours and MKT 3050 with a minimum grade of “C” (2.0).
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MKT 3900 - Marketing Internship (3 or 6)
When Offered: Summer Session
A full-time work experience in business. Three semester hours of credit are granted for a total 200-hour internship. Six semester hours are granted for a total of 400-hours of internship. The maximum credit hours earned cannot exceed six. Students must have at least one semester of coursework left to complete after the internship.
Graded on an S/U basis.
Prerequisites: 54 earned hours and admission to a degree granting college; MKT 3050 with a minimum grade of “C” (2.0), and permission of the departmental chair and the internship coordinator.
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MKT 3910 - Sales Internship (3 or 6)
When Offered: Summer Session
A full-time work experience in business. A sales internship will provide students with an opportunity of in-field work experience in sales. Three semester hours of credit are granted for a total 200-hour internship. Six semester hours are granted for a total of 400 hours of internship. The maximum credit hours earned cannot exceed six. Students must have at least one semester of coursework left to complete after the internship.
Graded on an S/U basis.
Prerequisites: 54 earned hours and admission to a degree granting college; MKT 3050 with a minimum grade of “C” (2.0), and permission of the departmental chair and the internship coordinator.
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MKT 4050 - Marketing Analytics (3)
When Offered: Fall; Spring
This course exposes students to the application and presentation of analytical and statistical methods to solve marketing problems, especially as they relate to customer description, segmentation, targeting, lifetime value, customer relationship management, and optimization of marketing actions and tactics, such as pricing or resource allocation in on and off-line environments. Please note, as an introductory course, this class is not designed to teach in-depth programming.
Prerequisites: A minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, and MKT 3050 with a minimum grade of “C” (2.0).
[Dual-listed with MKT 5050]. Dual-listed courses require senior standing. Juniors may enroll with permission of the department.
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MKT 4500 - Independent Study (1-4)
When Offered: Fall; Spring
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MKT 4510 - Senior Honors Thesis (1-3)
When Offered: On Demand
Independent study and research project directed by a departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the student’s junior and senior years and includes a formal presentation to the college faculty.
May be repeated for a total credit of three semester hours.
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MKT 4530-4549 - Selected Topics (1-4)
When Offered: On Demand
Prerequisites: 84 earned hours and a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course.
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MKT 4550 - International Marketing (3)
When Offered: Fall; Spring
An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm.
Prerequisites: a minimum grade of “C” in any Writing in the Discipline (WID) course, and MKT 3050 with a minimum grade of “C” (2.0).
[Dual-listed with MKT 5550] Dual- listed courses require senior standing; juniors may enroll with permission of the department. (Global Learning Opportunity course)
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MKT 4560 - Advanced Sales Techniques (3)
When Offered: Fall; Spring
Students in this course will build on basic selling skills learned in the prerequisite Professional Selling course. Advanced Sales Techniques will focus on applying and practicing selling skills through role-play competition participation and/or selling actual products, services or ideas for collaborating profit or not-for-profit organizations. Students will also develop skills in account management and the application of emerging sales technologies and analytics.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline course (WID), and MKT 3215 .
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MKT 4620 - Marketing Research (3)
When Offered: Fall; Spring
Techniques involved in the specification, collection, analysis, and reporting of marketing information. The analysis will include experimental design, analysis of variance, and other univariate and multivariate analyses.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0) and ECO 2200 . Demonstrated Readiness for College-level Math.
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MKT 4630 - Social, Mobile, Analytics and Cloud Marketing (3)
When Offered: Fall, Spring
This course is an advanced course that will help students understand how the marketing landscape is changing with the convergence of social, mobile, analytics and cloud. The class will delve deeper into the understanding of the new digital consumer and how they buy. Students will then work on applying this in the social network eco system. This class will work in close collaboration with active brands and businesses and plan the social and mobile strategy for them applying concepts like crowd storming, crowd sourcing, collaboration, co-creation, mobile commerce, mobile wallets and mobile payments while tracking and monitoring through analytics and cloud. The class will close with a simulation that will help them integrate these concepts.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0), and either MKT 3225 , MKT 3235 .
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