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Commercial Photography |
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PHO 2032 - History of Photography (3)
When Offered: Fall; Spring
GEN ED: Liberal Studies Experience
This course examines photography in a historical context from the beginning of the 19th Century to present. This comprehensive study of the technical and creative evolution of photography will feature historically significant photographers, their styles and corresponding historical events. Emphasis shall be placed on the evolution of photography in relation to developments in science, technology, society, the arts and politics. Lecture three hours.
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PHO 2052 - Form and Media in Photography (3)
When Offered: On Demand
Form and Media in Photography is designed to improve the visual literacy and compositional awareness of students intending to be Commercial Photography majors or Photography minors. The course will focus on current trends in commercial imaging and usage in a variety of media. Students may explore photographic design and aesthetic elements in catalogs, editorial magazines, corporate media, web sites, packaging, and retail venues, and other appropriate media outlets. The use of emerging media and video as it relates to photography in these areas may also be studied.
Prerequisite: PHO 1022 .
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PHO 2062 - Survey of Photographic Careers (3)
When Offered: Spring
This course will explore photographic careers and theoretical, critical, and professional concepts in contemporary photography. Topics may include, but are not limited to, how the roles of philosophy, art history, science, technology, literature, psychology, marketing, consumer trends and consumption are relevant to photography and the various genres within the field. Students will have the opportunity to broaden their understanding of these issues through readings, lectures, discussions, assignments, critiques, and presentations by professionals within the field.
Prerequisite: PHO 2022 .
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PHO 3003 - Issues in Contemporary Photography (3)
When Offered: Fall; Spring
This course will explore a variety of issues relevant to contemporary photographic practice. Photography shapes our worldview and this imbues the photographer with opportunity and responsibility. Through selected readings, case studies, writing assignments, and presentations, students will examine intersecting challenges affecting all photographic disciplines.
Prerequisite: PHO 1022
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PHO 3012 - Digital Retouching (3)
When Offered: Fall; Spring
This course covers digital photographic retouching and post-processes which may include: control systems for editing, image manipulation, color profiling, calibration, and image presentation. Students will gain digital image editing, retouching, post processing skills, and an understanding of workflow methodology. Studio five hours.
Prerequisite: PHO 2022 or permission of the instructor.
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PHO 3032 - Perspective and Optics (3)
When Offered: Fall; Spring
This course will help students gain an understanding of image control and design through the use of a variety of cameras, optics and software. The primary objectives of this course are to understand and evaluate the visual differences, advantages, and disadvantages of different camera and lens choices. Some of the photographic tools that will be explored include: view cameras, DSLR cameras, perspective control lenses, macro lenses, and digital medium format backs. Studio five hours.
Prerequisites: PHO 2022 .
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PHO 3042 - Studio Photography (3)
When Offered: Fall; Spring
An introductory course to studio photography that covers studio lighting for industrial/product and portrait photography. Studio five hours.
Prerequisite: PHO 2022 . Demonstrated Readiness for College-level Math.
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PHO 3050 - Alternative Photographic Processes (3)
When Offered: On Demand
In this course, students will explore a group of techniques that were developed as photography evolved throughout the nineteenth and twentieth centuries. This group includes processes such as cyanotype, lumen printing, mordançage, wet-plate collodion, image transfers, lith printing, chromoskedasic sabatier, and many others. This course will be a survey of several of these techniques, as well as covering contact printing in the darkroom, editing skills, digital negatives, and conceptual development. Studio six hours.
Prerequisites: ART 1001 , ART 1002 , PHO 1022 , or permission of the instructor.
A camera is required per the instructor’s directions.
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PHO 3052 - Video Production for Photographers (3)
When Offered: Fall; Spring
This course will utilize the audio and video capabilities of today’s HDSLR cameras and explore how photographers can create compelling and complex visual narratives for their clients in the commercial and corporate marketplace. Topics may include advanced technical techniques for the use of different audio microphones, best practices in recording audio for editing, how to light and shoot for motion, time lapse and animation of stills, conducting and shooting interviews, and basic non-linear editing techniques. Course assignments are to be completed to professional standards. Students will need access to a video capable DSLR camera. A limited number of cameras are available for loan through the program. Studio five hours.
Prerequisite: PHO 2022 .
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PHO 3072 - Editorial Photography (3)
When Offered: Fall; Spring
Editorial Photography is an advanced three credit hour course that emphasizes the tools and lighting techniques of the professional editorial and corporate/industrial photography marketplaces. Topics may include studio lighting, DSLR camera usage, and various location lighting techniques. Students will learn about business procedures and markets specific to editorial photography. Studio five hours.
Prerequisite: PHO 3042 .
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PHO 3092 - Professional Photographic Practices (3) [WID]
When Offered: Fall
GEN ED: Junior Writing in the Discipline (WID)
This course is designed to introduce the upper level photography major to best professional practices for the photography proprietor/ entrepreneur. Topics may include intellectual property law, tax obligations and reporting requirements, employment law, insurance responsibility, and renters’ rights and obligations under a lease. In addition, the course may cover software solutions to estimating and bidding jobs, tracking expenses, invoicing clients, and developing legal contracts. The course will also cover marketing, promoting and advertising options. By the end of the course, students will have developed a business plan, a financial statement, marketing materials, and have created a visual identity (logo/brand) to take into the marketplace.
Prerequisites: PHO 3042 , RC 2001 or its equivalent.
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PHO 3226 - Concepts in Photography (3)
When Offered: Fall
This course will be a continuation of the exploration of fine art photography form. Students will explore contemporary photographic practice through research, readings, and creative projects. Projects will expand to become more conceptually driven and personal, and students will begin to develop their vision. Studio six hours.
Prerequisites: PHO 2026, or permission of the instructor.
A camera is required per instructor directions.
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PHO 3227 - Special Topics in Photography (3)
When Offered: Spring
In this course, students will examine a specialty area in photography through discussion, research, writing, presentations and/or creative studio work. Content may vary. Studio six hours.
Barring duplication of content, a student may repeat the course for a total credit of nine semester hours.
Prerequisites: PHO 2026 , or permission of the instructor.
A camera is required per the instructor’s directions.
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PHO 3322 - Documentary Photography (3)
When Offered: On Demand
Documentary photography exposes students to the work of a number of great documentary photographers and photojournalists, as well as to writing about the documentary tradition. Students work throughout the term on a photo documentary project of their own, attempting to reduce a tiny area of the moving world to a set of still images that convey what the viewer needs to know about what they saw without hearing the sounds, smelling the odors, seeing the motion, or experiencing what was happening outside the viewfinder. Students also write papers about the subjects of their photo documentaries. Studio five hours.
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PHO 3332 - Field Experience in Commercial Photography (1-3)
When Offered: On Demand
This course allows Commercial Photography majors to earn credit for professional experiences outside of the classroom environment. These experiences include, but are not limited to, attending professional conferences, seminars, trade association fairs, field photographic experiences such as international program offerings and extended photographic field trips.
This course may be repeated for credit barring duplication.
Prerequisite: permission of the instructor.
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PHO 3342 - Advanced Special Topics (3)
When Offered: On Demand
This course will offer the student information and hands-on experience in historical, contemporary, and emerging technologies related to the commercial photography industry. This course may be repeated for credit, barring duplication. Studio five hours.
Prerequisites: PHO 2022 .
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PHO 3500 - Independent Study (1-4)
When Offered: Fall; Spring
Approved contract is required.
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PHO 3520 - Instructional Assistance (1)
When Offered: Fall; Spring
A supervised experience in the instructional process on the university level through direct participation in a classroom situation.
May be repeated for a total credit of three semester hours. Graded on an S/U basis.
Prerequisite: junior or senior standing.
Approved contract is required.
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PHO 3530-3549 - Selected Topics (1-4)
When Offered: On Demand
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PHO 4326 - Fine Art Photography Portfolio (3)
When Offered: Fall; Spring
This course is designed to allow students to work at an advanced level in photography, to enhance the aesthetic, intellectual, and visual evolution of personal work, and to hone critical skills and awareness of historical and theoretical issues in the field. Studio six hours.
Prerequisite: ART 1003 , PHO 3050 , and PHO 3226 , or permission of instructor.
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PHO 4402 - Advanced Video Production for Photographers (3)
When Offered: On Demand
Advanced Video Production for Photographers is an advanced three credit hour course that will build on course content from PHO 3052 - Video Production for Photographers (3) . The course will utilize the audio and video capabilities of today’s HDSLRs and explore how photographers can utilize video and sound to create compelling and complex visual narratives for their clients in the commercial and corporate marketplace. The course will expand on skills covered in advanced technical data and techniques on the use of different audio microphones, best practices in recording audio for editing, how to light and shoot for motion, time lapse and animation of stills, conducting and shooting interviews, and basic non-linear editing techniques. The course assignments are to be completed to professional standards. Students will need access to a video capable DSLR camera; a limited number of cameras will be available through the program. Studio five hours.
Prerequisite: PHO 3052 .
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PHO 4412 - Fashion and Beauty Photography (3)
When Offered: On Demand
Students in this advanced course will review the history of fashion and beauty photography, explore current trends in the industry, and survey the many markets and applications for fashion and beauty imagery. Students will have the opportunity to work with models - both volunteer and professional - make-up artists, hair stylists, and wardrobe stylists in learning how to produce a professional fashion or beauty shoot. Each student will be encouraged to develop her or his own style through fashion editorial assignments, beauty advertising assignments, and testing with models, both in the studio and on location. Working digitally, students will also have the opportunity to learn how to use a wide range of lighting and camera controls specific to beauty photography in order to establish a color managed workflow to guarantee consistency of image production from capture through final delivery of images. Studio five hours.
Prerequisite: PHO 3042 .
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PHO 4422 - Product Photography (3)
When Offered: On Demand
This advanced course will emphasize the tools and techniques of the professional photographer. Studio lighting, large format cameras, and color transparencies will be primarily used, and the student is expected to have working knowledge of these. Assignments will be expected to be completed to professional standards. Studio five hours.
Prerequisites: PHO 3032 and PHO 3042 .
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PHO 4432 - Commercial Photographic Production (3)
When Offered: On Demand
This studio class will acquaint the student with the fundamentals of commercial production in advertising and high end editorial photography. As photographers grow in their capabilities and experience, they will be expected to work as part of a creative team that can produce work of the highest quality. By shifting roles on each of three projects, students will become familiar with the functions of the Art Director, the Producer and the Commercial Photographer as they work in collaboration on complex creative projects. Studio five hours.
Prerequisites: PHO 3042 and PHO 3072 .
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PHO 4442 - Wedding and Portrait Photography (3)
When Offered: On Demand
This course covers the essential logistics and business practices required to successfully work in the wedding and portrait marketplace. In addition, advanced shooting and location lighting techniques are explored in relation to the discipline. Along with the creation of pricing and marketing materials, students are encouraged to pursue their unique photographic style through shooting assignments aimed at building a working portfolio. Studio five hours.
Prerequisite: PHO 3072 .
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PHO 4452 - Architectural and Interior Photography (3)
When Offered: On Demand
This course will emphasize the tools and lighting techniques of the professional advertising, corporate/industrial, and editorial photography marketplaces specific to the built environment. The course will cover advanced technical information in architectural and interior design photography using interior and exterior location lighting, in mixed lighting environments. Students will utilize large format, medium format and/or DSLR cameras to complete assignments. Studio five hours.
Prerequisites: PHO 3032 and PHO 3042 .
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PHO 4492 - Photographic Portfolio (3) [CAP]
When Offered: Fall; Spring
GEN ED: Capstone Experience
This senior level course is designed for the major in Commercial Photography. The course will prepare the graduating senior to apply for employment in the field of professional photography or admission to graduate school. Topics covered will include letters of introduction, resumes, portfolio production and presentation, preparing exhibits, and web pages. Through the production of the final portfolio, students will demonstrate their technical skills, visual communication ability, knowledge of theory in design, and awareness of the global market. Open only to Commercial Photography majors. Lecture two hours, laboratory two hours.
Prerequisites: any two of the following: PHO 4402 , PHO 4412 , PHO 4422 , PHO 4432 , PHO 4442 , PHO 4452 .
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PHO 4510 - Senior Honors Thesis (1-3)
When Offered: Fall; Spring
Independent research and/or creative project. All honors students must complete a total of 3 thesis credits to earn Departmental Honors; these credits may occur over multiple semesters. Honors thesis chaired by a PHO faculty member of the Art Department and with a second reader from within or outside the Art Department.
Prerequisite or co-requisite: completion of six semester hours of honors coursework within the Art Department.
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PHO 4900 - Internship (3-12)
When Offered: Fall; Spring
Graded on an S/U basis.
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Communication |
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COM 1200 - Thinking Through Communication (3)
When Offered: Fall; Spring
An introduction to reading, writing, and thinking critically about communication through a collaborative examination of primary sources concerning communication theory and history.
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COM 1300 - Journalism Matters: An Introduction to News Literacy and News Writing (3)
When Offered: Fall; Spring
This course will explore the history and essential role of the free press in our democracy, while equipping students with the skills necessary to become engaged and informed citizens. Students will learn to evaluate sources and information, and they will learn the basics of news gathering, writing, and editing processes.
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COM 1600 - Fundamentals of Electronic Media (3)
When Offered: Fall; Spring
This course provides an in-depth look at the industries in electronic media and gives a framework on which the BS in major can build.
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COM 2101 - Public Speaking (3)
When Offered: Fall; Spring
Intensive practice in composition and delivery of various types of speeches with emphasis on speech structure and style.
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COM 2105 - Public Speaking in the Disciplines (3)
When Offered: Fall; Spring
GEN ED: Liberal Studies Experience
Intensive practice in composition and delivery of various types of speeches with emphasis on speech structure and style suited to a particular subject matter, which will vary by section as indicated in the schedule of classes.
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COM 2106 - Argumentation and Advocacy (3)
When Offered: Fall
Study of the theory of argumentation including the reasoning process; the use, discovery, and evaluation of evidence; refutation; advocacy situation analysis and adaptation. Practice in speaking in a variety of advocacy situations and types.
Corequisite or prerequisite: COM 2101 or COM 2105 , or consent of the instructor.
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COM 2110 - Introduction to Nonverbal Communication (3)
When Offered: Fall; Spring
An introduction to nonverbal behavior as a form of communication, with emphasis upon nonverbal communication in the classroom, in the business world, and in general interpersonal relations. Examination will be made of such areas of nonverbal behavior as kinesics (body language), haptics (communication through touch), proxemics (use of space and communication), paralinguistics (vocal cues in communication), and nonverbal factors in communication between variant ethnic groups and cultures.
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COM 2112 - Online Public Discourse (3)
When Offered: On Demand
Examination of the effects of Internet-based communication tools on issue awareness, formulation of perspectives, and exchange of views.
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COM 2115 - Speech Activity (1-3)
When Offered: Fall; Spring
Participation in activities of the Forensic Union or other projects approved by the department. The student will contract with the appropriate staff member for the activities of this course. May count four (4) semester hours toward graduation.
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COM 2121 - Interpersonal Communication (3)
When Offered: Fall; Spring
GEN ED: Integrative Learning Experience (Theme: “Social Relations Across Contexts”)
Study and application of basic communication concepts to interactive communication situations and problems. Students will be involved in various activities pertinent to understanding these concepts.
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COM 2124 - Intercultural Communication (3) [GenEd: SS]
When Offered: Spring
GEN ED: Social Science Designation; Integrative Learning Experience (Theme: “Expressions of Culture”)
Examines communication practices in multi-cultural settings including international, national, regional, ethnic, racial, economic, religious, and other topics of pertinence to effective intercultural communication. Students will be involved in observational activities and research activities to exemplify intercultural communication differences in a practical way.
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COM 2131 - Health Communication (3)
When Offered: Fall
An exploration of the role communication plays in health care delivery, health behavior change programs, and health communication career opportunities. The course is designed to increase understanding of the communication theories and research in patient/ provider relationships, communication in health care organizations, media coverage of health, and health communication campaign planning and implementation.
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COM 2150 - Introduction to Strategic Communication (3)
When Offered: On Demand
This course provides an overview of the strategic communication field of study and practice. Defined as the purposeful use of communication by an organization to fulfill its mission, it includes application across a variety of fields to include nonprofit, governmental, political, and healthcare communication, as well as many professions including Public Relations, Advertising, and consulting.
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COM 2180 - Communication Theory (3)
When Offered: Fall; Spring
Study of communication theories, systems, models, formulations and measurements; new dimensions in speech criticism and research methodology; critical study of published reports in the contemporary literature of the field.
Prerequisite: COM 1200 .
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COM 2181 - Introduction to Rhetorical Theory (3)
When Offered: Spring
An introduction to contemporary and classical rhetorical theories of communication and rhetorical approaches to the critical study of rhetorical artifacts.
Prerequisite COM 1200 .
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COM 2250 - TV Practicum (3)
When Offered: On Demand
TV Practicum is an introductory course with the goal of preparing students to operate in a variety of TV production environments. The majority of this course involves hands-on experience with video cameras, tripods, audio mixers, and other standard broadcast equipment. Nearly all class projects are distributed on AppTV, ESPN+, and AppVision. At course completion, students should feel comfortable in the role of production assistant in a professional TV setting. Students wishing to develop their own programs, or apply for an internship at AppTV, are encouraged to take this course.
Prerequisites: Sophomore standing; or permission from instructor.
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COM 2300 - Introduction to Mass Communications (3)
When Offered: On Demand
Study of the forms of mass communication including newspaper, magazine, radio, television, books, and film.
Corequisite or prerequisite: COM 1200 or consent of the instructor.
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COM 2312 - The Peel Literary and Arts Journal Activity (1-3)
When Offered: Fall; Spring
Students will participate in the production and publication of The Peel Literary and Arts Journal.
Repeatable for up to nine hours of credit. Graded on an S/U basis.
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COM 2313 - WASU Activity (1-3)
When Offered: Fall; Spring
Participation in WASU activity. Students will contract with the appropriate faculty member to work on the Radio Station, WASU.
NOTE: Maximum of nine hours may be applied to graduation. Graded on an S/U basis.
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COM 2314 - AppTV Activity (1-3)
When Offered: Fall; Spring
Participation in AppTV activity. Students will contract with the appropriate faculty member to work on the TV Channel, AppTV.
NOTE: Maximum of nine hours may be applied to graduation. Graded on an S/U basis.
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COM 2315 - The Appalachian News Organization Activity (1-3)
When Offered: Fall; Spring
Students will participate in the production and publication of The Appalachian, App State’s news organization.
Repeatable for up to nine hours of credit. Graded on an S/U basis.
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COM 2316 - Audio Production (3)
When Offered: Fall; Spring
Audio Production is a combined lecture/laboratory course designed to teach electronic media/broadcast students the important aspects of audio pre-production, production, and post production that are applicable to radio, TV, and internet-based productions. Students are instructed in the use of various types of professional audio production equipment in both lab and in-the-field environments. Beginning with a deep understanding of the science and psychology of sound, as well as terminology, students move toward practical applications of learned audio production skills, including studio and field recording, audio-only production, sound-for-video, and production workflow.
Prerequisite: restricted to students admitted to the B.S. degree in Electronic Media/Broadcasting.
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COM 2325 - Public Relations Principles (3)
When Offered: Fall; Spring
An introductory course that serves as an overview of the technical elements and basic principles of public relations. It introduces the students to the concepts and activities that form the foundations of a professional practice. Prerequisite: must be an admitted public relations major or communication minor.
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COM 2416 - Video Production (3)
When Offered: Fall; Spring
The course introduces students to the basic techniques of producing single camera video productions, and examines both the technical and analytical aspects of the production process. Students will produce content that falls within a variety of genres. Areas covered include concept and storyline development, treatments, scripting, planning, camera techniques, lighting, sound, and editing.
Prerequisites: Restricted to students admitted to the B.S. degree in Electronic Media/Broadcasting.
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COM 2500 - Independent Study (1-2)
When Offered: Fall; Spring
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COM 2610 - News Reporting and Writing (3)
When Offered: Fall; Spring
Study of reporting and writing news for newspapers, magazines, and online media. Emphasis on techniques of gathering news, interviewing sources, and writing news stories.
Prerequisites: COM 1200 and COM 1300 ; or permission of the instructor.
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COM 2612 - Electronic Media Newswriting (3)
When Offered: Fall; Spring
Study of newsgathering and newswriting for electronic media. Emphasis on techniques of interviewing, newsgathering, newswriting and preparing news stories for electronic media.
Prerequisites: COM 1600 or COM 1300 ; registration is restricted to Communication majors.
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COM 2618 - Introduction to Media Publishing (3)
When Offered: Fall; Spring
Introduction to the creation of printed communication. Students will be given the opportunity to learn to use current desktop publishing software to create publications typically found in the field of communication.
Prerequisite: must be an admitted major in the Department of Communication.
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COM 2650 - Selected Topics in Reporting (3)
When Offered: On Demand
An opportunity to study a special topic or combination of topics not otherwise provided for in the communication curriculum. COM 2650 is reserved for 3 credit hour selected topics courses related to journalism / reporting.
May be repeated for credit when content does not duplicate.
Prerequisites: COM 1200 and COM 1300 ; or permission of the instructor.
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COM 2700 - Foundations of Advertising (3)
When Offered: Fall; Spring
An introductory course that examines advertising as a form of communication. After a brief examination of history, role in the economy, external restraints and customer behavior, the course concentrates on theories and principles of media messages and management as well as advertising applications and trends.
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COM 3010 - Media Graphics (3)
When Offered: Fall; Spring
A study and application of the creative and practical aspects of typography, layout and design of printed and electronic communication.
Prerequisite: COM 2618 .
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COM 3015 - Advertising Graphics (3)
When Offered: On Demand
This course is intended to introduce students to the unique requirements inherent in the concepting, design and production of creative advertising messages. Students will learn creative processes to assist in developing effective strategies and creative concepts. Students will acquire and apply skills in the principles of design, layout and typography. All projects will incorporate a comprehensive research and process oriented approach.
Prerequisite: COM 2618 .
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COM 3100 - Interviewing Methods (3)
When Offered: On Demand
A study of communication variables in interview situations, including elements of informational, persuasive, health care, research, appraisal, journalistic and selection (employment) interviews. Includes a focus on question development and formulation, legal and ethical implications of interviewing techniques, interviewing as a theoretical perspective, and simulation interviews.
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COM 3110 - Small Group Communication (3)
When Offered: On Demand
The theory and practice of small group communication, with emphasis upon the psychology of small group interaction, styles and methods of leadership, environments and small group interactions, and problem/solution methodologies in small group interactions. Students are provided the opportunity to apply theory in actual small group projects.
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COM 3117 - Environmental Communication (3)
When Offered: On Demand
The course is designed to encourage students to think critically about the meanings of environmental communication and the roles it plays in their lives and throughout the world. Students will also examine the recent history and development of environmental communication as an area of intellectual inquiry.
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COM 3118 - Communicating Coal in Appalachia (3)
When Offered: On Demand
This course explores advanced theories and current issues within communication and rhetorical studies through the lens of coal’s relationship to the Appalachian region. Students will investigate this relationship through an examination of representations of the past and present, environmental degradation, lived experiences, and social movements within the Appalachian region. They will do so through an interdisciplinary engagement with relevant scholarly literatures, popular culture, and primary texts.
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COM 3120 - Rhetoric and Religious Discourse (3)
When Offered: On Demand
The rhetorical analysis of religious themes in political and popular discourses.
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COM 3130 - Race & Diversity in Media (3)
When Offered: Spring
GEN ED: Integrative Learning Experience (Theme: “American Culture: Past and Present”)
This lecture and discussion course introduces students to the complexities of race, gender, and other intersectional identities as they are constructed and challenged through the consumption and production of mass media. The course will draw from various theoretical perspectives to consider how diverse populations have shaped and are shaped by media and society.
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COM 3131 - Health Communication in Interpersonal Settings (3)
When Offered: On Demand
Theory and practice of health communication in interpersonal contexts, including patient-provider communication, social support, and communication in illness.
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COM 3132 - Health and Mass Media (3)
When Offered: On Demand
A course exploring the mass communication contexts of health communication, including health news, advertising, campaigns, and information seeking. The course is appropriate for the future health care professional, health communication professional, and health communication graduate student, patient, or health care consumer.
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COM 3150 - Strategic Communication Writing (3)
When Offered: Spring; On Demand
This course provides an overview of the strategic communication writing across fields of study and practices including writing specific to nonprofit, governmental, political, and healthcare communication, as well as many professions including Public Relations, Advertising, and consulting. It focuses on professional standards of writing and requires students to develop writing skills that include research, planning, and evaluation.
Prerequisite: COM 2150
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COM 3151 - Gender Communication (3)
When Offered: On Demand
This course explores the fluid and performative nature of gender and examines the role that communication plays in shaping our varying gendered identities and expectations. Study may include how gender affects and is affected by: history, science, relationships, sexuality, media, violence, power, ethics, and agency.
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COM 3152 - Communication in Organizations (3)
When Offered: Fall; Spring
Examines communication within organizational structures; develops skill in language, observation and listening; teaches improved communications skill through interview and formal presentations. Oriented to the speech communication requirements of the contemporary business and professional community.
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COM 3155 - Persuasion (3) [WID]
When Offered: Fall; Spring
GEN ED: Junior Writing in the Discipline (WID)
This course explores the role of persuasion in public life. Students will learn to critically analyze and produce persuasive discourse in social, cultural, and democratic contexts in light of prevailing theories of social influence.
Prerequisites: COM 1200 and COM 2101 or COM 2105 , or consent of the instructor; and RC 2001 or its equivalent.
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COM 3182 - Organizational Communication Simulation (3)
When Offered: On Demand
A course designed to help students develop and apply organizational communication skills that are helpful in a variety of professional settings, including human resources, interviewing, group decision-making, and written and oral reporting.
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COM 3200 - Internet Communication (3)
When Offered: Fall; Spring
Practical and theoretical introduction to the Internet as a communication medium. Training in effective online communication, including human-computer interaction and web production. Discussion of social, political, and personal impact of online interactions via networks from a variety of theoretical, historical, and critical perspectives.
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COM 3210 - Copy Editing (3)
When Offered: Fall
A course designed to introduce students to the theory and practice of editing copy, editing photos and informational graphics, and writing headlines for print and online journalism.
Prerequisites: COM 2610 or COM 2650 and must be an admitted journalism major.
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COM 3220 - Professional Ethics in Public Relations (3)
When Offered: Fall; Spring
A study of public relations ethics through the analysis of real-world cases in a variety of professional and organizational contexts.
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COM 3245 - Introduction to Promotional Video (3)
When Offered: Fall; Spring
This course is intended to provide a foundation in the principles, technologies, techniques and creative concepts involved in the creation of promotional advertising videos for a variety of media platforms. Through the production of diverse video projects students will practice the fundamental production skills needed to produce and edit effective video and audio to promote clearly defined messaging strategies.
Prerequisite: COM 2618 .
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COM 3300 - Media in Society (3)
When Offered: Fall; Spring
GEN ED: Liberal Studies Experience
This course offers a survey of the social impacts of various forms of media. Study includes issues such as media’s impact on individual behavior, media’s role in organizing social relationships, and the sharing of meaning through media, technological culture, consumer culture, and popular culture. This course prepares students to better understand the central role media plays in organizing their lives and to enhance their own uses of media in personal, social, and professional contexts.
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COM 3301 - Writing for Electronic Media (3) [WID]
When Offered: Fall; Spring
GEN ED: Junior Writing in the Discipline (WID)
Formats and techniques of writing for the electronic media.
Prerequisites: RC 2001 or its equivalent and COM 1600 ; registration is restricted to students admitted to the BS in Electronic Media/Broadcasting.
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COM 3302 - Copywriting for Advertising (3)
When Offered: On Demand
Development of skills and techniques of advertising copywriting applying to all media. Goals are to improve creative writing skills, learn the basics of advertising copy and layout and the analysis of advertisements.
Prerequisites: COM 2700 and must be an admitted communication major or communication minor.
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COM 3304 - Electronic Media Performance Techniques (3)
When Offered: Fall; Spring
A study and application of specific performance techniques (i.e., voice, body, manuscript usage, personality) related to the electronic media/broadcast industries. Students will experience a variety of radio and TV performance and announcing situations directed towards improving their electronic media performance skills.
Prerequisite: COM 2416 .
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COM 3305 - Communication Law (3)
When Offered: Fall; Spring
A study of legal sanctions and constitutional freedoms affecting the mass media, various communication technologies and human communication.
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COM 3306 - Advanced Audio Production (3)
When Offered: On Demand
Advanced Audio Production is an extension of the material covered in Audio Production. The course is designed to further electronic media/broadcast students’ knowledge of the terminology, production procedures, and equipment used in all electronic media production including radio, Internet, and audio for video.
Prerequisites: COM 2316 ; restricted to students admitted to the B.S. degree in .
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COM 3311 - Conflict Management (3)
When Offered: On Demand
A course that examines positive conflict management processes, including active listening and communication skills, principled negotiation, mediation, and nonviolent direct action.
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COM 3312 - Crisis Communication (3) [WID]
When Offered: Fall; Spring
GEN ED: Junior Writing in the Discipline (WID)
A study of the role of crisis communication in contemporary organizations. Emphasis is on critical assessment of organizational readiness for a crisis and advanced crisis preparation. Students prepare a crisis assessment and crisis management plan for an actual organization/business.
Prerequisite: RC 2001 or its equivalent.
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COM 3313 - Professional Ethics in Electronic Media (3)
When Offered: Fall; Spring
Study methods of applying logical concepts and techniques as well as theories, principles and techniques relating to electronic media. The course will also demonstrate the importance of ethics and of social responsibility to the student’s personal and professional life. It will scrutinize and evaluate fundamental issues and problems relating to electronic media and examine the social responsibility for electronic media communicators.
Prerequisites: COM 1600 , and registration is restricted to students admitted to the BS in , or consent of instructor.
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COM 3314 - Advanced Media Analysis (3)
When Offered: Fall
An examination of media content through a mass communication perspective. The course will define the field of media analysis, examine the importance of message production, and discuss the dilemmas that electronic media professionals face in producing content.
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COM 3315 - Political Communication (3)
When Offered: On Demand
GEN ED: Liberal Studies Experience
Examines the theoretical and practical aspects of political communication. Topics covered include political debates, speechwriting, political cartoons, communication strategies during and after campaigns, and the role of the media in political communication.
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COM 3316 - TV Studio Production (3)
When Offered: Fall; Spring
TV Studio Production provides students with the opportunity to gain experience writing, producing and shooting multi-camera productions within a studio setting. Students gain practical experience working in the control room using the switcher, audio board, remote cameras and teleprompter. Students also learn to work with crew and talent. Students also write, produce and edit field packages. Lecture two hours, laboratory two hours.
Prerequisite: COM 2416 ; restricted to students admitted to the B.S. degree in Electronic Media/Broadcasting.
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COM 3317 - Social Media Strategies (3)
When Offered: Fall; Spring
The study of how to design, execute, and evaluate research-based social media campaigns.
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COM 3319 - TV News and Sports Reporting (3)
When Offered: Fall; Spring
A course designed to allow students to research, write, produce and edit a number of electronic media/broadcasting projects suitable for TV news and sports. Topics covered include news and sport videography and audio, and field production and editing.
Prerequisites: COM 2416 or COM 3320 , and COM 2612 .
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COM 3320 - Audio-Video Production (3)
When Offered: Fall; Spring
A course for non-electronic-media/broadcasting majors. Introduces students to the terminology, equipment, operating procedures and conceptual strategies used in the production of material for audio and video. Includes audio and video laboratories.
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COM 3333 - Electronic Media Programming (3)
When Offered: Spring
This course surveys the various methods for program decision-making at all levels of radio, television, and new electronic media. Also covered: the duties of the program director, music director, and on-air staff; how advertising, news, and entertainment fit together in programming strategy; the future convergence of media technologies and their effect on future programming; program criticism, effects, and ratings; and future career opportunities in the programming segment of these industries.
Prerequisites: COM 2416 and registration is restricted to students admitted to the BS in .
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COM 3340 - Journalism Ethics and a Free Society (3)
When Offered: Fall; Spring
This course is an exploration of ethical dilemmas that journalists and other media professionals encounter and the impact that these situations have on their audiences. The examination of case studies provides a way to evaluate and integrate ethical foundations into professional situations.
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COM 3341 - Communication Ethics (3) [WID]
When Offered: Fall; Spring
GEN ED: Junior Writing in the Discipline (WID)
Study methods of applying logical concepts and techniques as well as ethical theories, principles, and techniques to professional communication fields. The course will also demonstrate the importance of ethics and of communication ethics to the student’s personal and professional life. It will scrutinize and evaluate the fundamental issues and problems in communication ethics and examine the social responsibility of professional communicators.
Prerequisites: COM 1200 or permission of the instructor, and RC 2001 or its equivalent.
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COM 3416 - Camera and Lighting (3)
When Offered: Fall
This course is designed to expand on skills learned in COM 2416-Video Production regarding visual image acquisition. It concentrates on advanced camera operation, lighting techniques, and crewing for video productions. It prepares students for the Production Capstone course and for work on professional crews in the camera, grip, or electric departments. Areas covered include set protocols, advanced camera functions, video file properties, light and lenses, advanced lighting techniques, and camera support techniques.
Prerequisite: COM 2416 .
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COM 3418 - Social Media Storytelling (3)
When Offered: Spring
This course provides students the opportunity to improve their writing and acquire storytelling skills. Students will learn to develop effective organizational narratives through written content and the use of audio and visuals appropriate for common social and digital media platforms. Students will also develop a portfolio of writing samples.
Prerequisites: COM 1300 ; or permission of the instructor.
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COM 3428 - Advertising Research (3)
When Offered: Fall; Spring
This course is designed to help future advertising practitioners to understand the uses and applications of research in various advertising situations. In addition to secondary research, this course includes both qualitative and quantitative research methods of primary research commonly used by advertising industry to gain consumer insights, to select the profitable target audience, to develop creative strategies, to test advertising copies and finished ads, and to assess the success of advertising campaigns.
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COM 3430 - Professional Ethics in Advertising (3) [WID]
When Offered: Spring
GEN ED: Junior Writing in the Discipline (WID)
An examination of ethical practices in advertising through case study analyses of agency, industry, and affected consumer groups.
Prerequisite: COM 2700 and RC 2001 or its equivalent.
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