Jan 28, 2025  
2023-2024 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Colleges & Departments
  Programs of Study
  Four Year Guides
  Courses
  The University
  Academic Affairs
  Student Life
  Student Financial Aid
  Expenses
  Enrollment Management
  Academic Regulations
  The Undergraduate Program
  Honors College
  University College
  The College of Arts and Sciences
  The Walker College of Business
  The Reich College of Education
  The College of Fine and Applied Arts
  The Beaver College of Health Sciences
  The Hayes School of Music
  Faculty Register
HELP
2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4550 - International Marketing (3)

When Offered: Fall; Spring
An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm.
Prerequisites: a minimum grade of “C” in any Writing in the Discipline (WID) course, and MKT 3050  with a minimum grade of “C” (2.0).
[Dual-listed with MKT 5550] Dual- listed courses require senior standing; juniors may enroll with permission of the department. (Global Learning Opportunity course)