MKT 4650 - Strategic Marketing Management (3)

When Offered: Fall; Spring
An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting. Case analysis is stressed.
Prerequisites: 84 earned hours, a minimum grade of “C” (2.0) in any Writing in the Discipline (WID) course, MKT 3050 with a minimum grade of “C” (2.0), and six additional semester hours of MKT courses.