Jun 02, 2026  
2026-2027 Undergraduate Bulletin 
    
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2026-2027 Undergraduate Bulletin

R_M 4450 - Seminar in Experience and Tourism Development (3)

When Offered: Fall
This course will review the rise of the experience economy and identify the core dimensions and concepts of visitor/guest experience design and management. It will introduce students to key experience design and management frameworks and principles for application to a range of experiences offered in Tourism and Events. Students will practice using these principles to design effective and sustainable experiences. There will also be a focus on building a repertoire of skills to use data to inform and evaluate change in experience design and management.
Prerequisites: R_M 2150  and R_M 3241 ; or permission of the instructor.