Marketing Second Academic Concentration

SAC Code: MKT
CIP Code: 52.1401

General Education

ECO 2030 - Principles of Microeconomics can satisfy both General Education and major requirements. Additionally, ACC 2100 - Principles of Accounting I and MKT 3050 - Principles of Marketing satisfy business foundations requirements in the Career and Technical Education Major (Business, Marketing and Entrepreneurship Education and Business, Finance and Information Technology Education concentrations) satisfying a total of 9 SH in this second academic concentration.

Marketing Second Academic Concentration Requirements (18 Hours)

A second academic concentration in Marketing may be obtained by completing 18 hours taken as follows:

Required Core Courses (9 Hours)

Choose 9 Additional Credit Hours From The Following

MKT 3215 - Professional Selling (3)
MKT 3220 - Sales Management (3)
MKT 3240 - Integrated Marketing Communications (3)
MKT 3260 - Managing Distribution Channels (3)
MKT 3270 - Consumer Behavior (3)
MKT 3280 - Business-to-Business Buyer Behavior (3)
MKT 3285 - Retail Management (3)
MKT 3530-49 - Selected Topics (3)
MKT 4530-49 - Selected Topics (3)
MKT 4550 - International Marketing (3)
Other appropriate courses as approved by adviser/coordinator.

Note:

Advising in the Department of Curriculum and Instruction is required.

Contact Person:

Dr. Herb Brown
Department of Curriculum and Instruction
220-B College of Education
828.262.3132

Dr. Susan Colby, Chairperson
Department of Curriculum and Instruction
205-D College of Education
828.262.2224