Required Courses (12 Hours)

• MKT 3050 - Principles of Marketing (3)
• MKT 3225 - Digital Marketing (3)
• MKT 3235 - Social Media Marketing: Building a Strong Brand (3)
• MKT 4630 - Digital Transformation in Marketing (3)

• or

• MKT 4905 - Digital Transformation in Marketing Practicum (3)

One Digital Marketing Elective Course Taken from the Following (3 Hours)

• MKT 3240 - Integrated Marketing Communications (3)
• MKT 3270 - Consumer Behavior (3)
• MKT 3280 - Business-to-Business Buyer Behavior (3)
• MKT 3295 - New Product Development and Branding (3)
• MKT 4050 - Marketing Analytics (3)
• MKT 4550 - International Marketing (3)

•  

• MKT 3900 - Marketing Internship (3 or 6) * is a 3 or 6 semester hour course, but only 3 of these hours may apply to meeting the requirements for the minor.

• or

• MKT 3910 - Sales Internship (3 or 6) * is a 3 or 6 semester hour course, but only 3 of these hours may apply to meeting the requirements for the minor.

• or

• MKT 3901 - Digital Marketing Internship (3 or 6) *

Note:

*Students may only count 3 semester hours of either MKT 3900, MKT 3901, or MKT 3910 towards the marketing electives requirement. The internship cannot be the last credits earned.

Total Required (15 Hours)

Students not admitted to the Walker College of Business may take a maximum of five business courses at the 3000-level or above, including graduate-level courses (unless more are specifically listed as required on the Program of Study for a non-business major, a required concentration, or a required minor). See course descriptions for prerequisites.

A minimum overall GPA of 2.0 is required for the courses included in the minor.

No more than one business minor can be declared by a non-business major.

For Additional Information Contact:
Undergraduate Advising Office
2126 Peacock Hall
(828) 262-2700