Jul 21, 2024  
2016 - 2017 Undergraduate Bulletin 
    
2016 - 2017 Undergraduate Bulletin [ARCHIVED CATALOG]

Department of Marketing


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Michael J. Dotson, Interim Chair

Pia A. Albinsson Jeffrey Foreman G. David Shows
Unal O. Boya Bonnie S. Guy James E. Stoddard
Ilgam Dara Eva M. Hyatt  
Neel Das Barbara Rule  

The objective of the Department of Marketing is to develop responsible and successful business leaders by providing undergraduate and graduate education in the field of marketing.

Bachelor of Science in Business Administration in Marketing (352*/52.1401)

Students must select one of the following concentrations:

General Marketing (352B)

The program of study is available at: www.programsofstudy.appstate.edu/marketing-bsba-general-marketing-352b-2016-2017

Sales (352C)

The program of study is available at: www.programsofstudy.appstate.edu/marketing-bsba-sales-352c-2016-2017

Undergraduate Minor in Marketing (352/52.1401)

(for non-business majors only)

A minor in Marketing for non-business majors may be obtained by completing 18 semester hours of requirements.

The program of study is available at: www.programsofstudy.appstate.edu/marketing-minor-352-2016-2017

Undergraduate minor in Marketing: Sales (354/52.1401).

A minor in Marketing: Sales for non-business majors may be obtained by completing 18 semester hours of requirements.

The program of study is available at: www.programsofstudy.appstate.edu/marketing-minor-352-2016-2017

Undergraduate minor in Marketing: Professional Selling (353/52.1401).

A minor in Marketing: Professional Selling for non-business majors may be obtained by completing 18 semester hours of requirements.

The program of study is available at: www.programsofstudy.appstate.edu/marketing-minor-352-2016-2017

Programs

    Bachelor of Science in Business AdministrationMinor

    Courses

      Marketing

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