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Feb 05, 2025
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2023-2024 Undergraduate Bulletin [ARCHIVED CATALOG]
FYG - Marketing - Digital Marketing Concentration, BSBA
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 Return to: Four Year Guides
Program Code: 352D
CIP Code: 52.1401
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Semester One [14 Hours]
| Course Subject, Title and Credit Hours | Min Grade | Major GPA | Important Notes | | *MAT 1035 - Business Mathematics With Calculus (3) | C- | | | | Gen Ed Science Inquiry Course | | | | | Gen Ed Integrative Learning Experience Course | | | | | Gen Ed Liberal Studies Experience Course | | | | | Gen Ed Wellness Course | | | | Semester Three [16 Hours]
Semester Six [15 Hours]
| Course Subject, Title and Credit Hours | Min Grade | Major GPA | Important Notes | | MKT 3225 - Digital Marketing (3) | | Yes | | | MKT Elective | | Yes | | | WCOB Upper Level Core Course | | | | | COB Elective | | | | | Free Elective | | | | Semester Seven [15 Hours]
Semester Eight [13 Hours]
General Requirements Summary
| Minimum Total Hours | Gen Ed Hours | Writing | Min WCOB Lower Level Core GPA | Min WCOB Upper Level Core GPA | Min Major GPA | Min Overall GPA | | 120 | 44 | RC 1000 and RC 2001 | 2.0 | 2.0 | 2.0 | 2.0 | General Education Program Model [44 Hours]
| Program Categories | Hours | Important Notes- Be sure to check for Gen Ed courses required in your major | | First Year Seminar | 3 | Can be taken first or second semester of freshman year | | First Year Writing | 3 | Can be taken first or second semester of freshman year. Minimum grade of “C” required. | | Wellness Literacy | 2 | | | Quantitative Literacy | 4 | MAT 1035 and 1sh of ECO 2100 count in both the major and Gen Ed | | Sophomore Writing | 3 | Minimum grade of “C” required | | Integrative Learning Experience | 9 | Must choose a minimum of two disciplines | | Liberal Studies Experience | 12 | Must choose a minimum of three disciplines. ECO 2030 and ECO 2040 count in the Liberal Studies Experience and cover the Social Science Designation. | | Science Inquiry | 8 | | | You must also meet the Fine Arts, Literary Studies, Historical Studies, and the Social Science Designations. Those may be met within the Integrative Learning Experience and the Liberal Studies Experience. | Additional Notes
- *Required prior to admission to the College of Business. Students not admitted to the WCOB may take a maximum of five business courses at the 3000 level or above.
- We encourage business students to meet regularly with WCOB advisors to appropriately plan how to meet degree requirements.
- One course must meet the Global Issues requirement (see DegreeWorks for options).
- Fulfill “WCOB Upper Level Core Course” placeholders with FIN 3680 , MGT 3630 , and SCM 3650 .
- ^A Senior Check and Graduation Application are required prior to registering for MGT 4750 and BUS 4000 . Prerequisites for both classes are CTE 3340 or ENG 3100 with a minimum grade of “C”, FIN 3680 , MKT 3050 , SCM 3650 . MGT 4750 and BUS 4000 are to be taken in the last semester.
- Business majors must earn a minimum GPA of 2.0 in the WCOB Lower Level and Upper Level Cores.
- Business majors cannot take ACC 1050 , FIN 3010 and MGT 3010 for credit towards any degree requirement.
- Marketing (Digital) majors must earn a minimum GPA of 2.0 in the 21 hours of marketing courses required above MKT 3050 .
- The following course work must be taken through ASU: 50% of all business course work required in the degree, 18 hours of the business major, 9 hours of any minor. A minimum of 50 hours must be taken through a four year institution.
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Return to: Four Year Guides
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